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Pricing and Strategy

Pricing and Strategy

Q As you read chapter 10 and 11 think about your company and its pricing and channel strategy. The pricing and the channel can either lead to profitability or hinder a company's growth. DQ1. Read Harvard Business Review's "Second Thoughts about a Strategy Shift" case study. You can search for it in Business Source Complete (EBSCO) or use the see "How to find an article" in the Course Information tab. Two authors gave their point-of-view on the company's pricing strategy. What is your opinion on what the company should do? Please use at least one outside professional resource to support your answer. DQ2. Identify a strategy for your business in the pricing and channel area of the marketing mix. Use support from your situation analysis. DQ1

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After reading the article, it can be stated that Emilia possess enough capability to improve the current state of the business by involving two different kind of pricing strategies in a proper manner. I also like the ideas of Augustin regarding the need of changing the business procedure in order to focus on the competitive pricing strategy. On the other hand, the approach of Nico can be considered is perfect for meeting the customers need and preferences. The two authors provided their point of view as Radolph comes up with that there should not be any discounts strategy whereas Shroff thinks that Augustin should continue the plan in order to set a perfect and very powerful differentiator for the brand (Ofek et al. 2014).