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Pricing and Strategy

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After reading the article, it can be stated that Emilia possess enough capability to improve the current state of the business by involving two different kind of pricing strategies in a proper manner. I also like the ideas of Augustin regarding the need of changing the business procedure in order to focus on the competitive pricing strategy. On the other hand, the approach of Nico can be considered is perfect for meeting the customers need and preferences. The two authors provided their point of view as Radolph comes up with that there should not be any discounts strategy whereas Shroff thinks that Augustin should continue the plan in order to set a perfect and very powerful differentiator for the brand (Ofek et al. 2014).